Viking Tyres offers consistent quality at an affordable price. With over 80 years of experience as a European tyre manufacturer, Viking Tyres continues to develop state of the art tyres. Viking Tyres promises that customers will always receive the latest in cutting edge tyre technology.

Viking Tyres consistently deliver:

  • Outstanding performance for all vehicle types

  • Strong and durable products, even in demanding conditions

  • Safe and reliable protection with state-of-the-art technology

General Tires are ideal for frequent and long distance travels. With excellent wear resistance, state-of-the-art technology, and stability right down to the smallest pins, the advantages of a General Tire are significant. Whether driving on asphalt or off the road, you are guaranteed to enjoy real driving safety, in all circumstances.

With an ever increasing desire for better performance, safety and reliability, Viking Tyres are the key to the ultimate driving experience. Manufactured and owned by Continental Tyres, Viking combines Norwegian innovation and German technology, to offer the Australian market a superior product at a competitive price.

History of Viking Tyres

  • 1931: The Company starts manufacturing rubber products (including shoes and tyres) in Askim/Norway.

  • 1970: Viking gains its first experience as a manufacturer of original equipment focusing on car tyres. With a market share in excess of 50%, Viking becomes market leader in Norway. Nearly every Norwegian knows the brand and trusts its tyres. At the same time, Viking becomes a brand of global standing and original equipment supplier to Volkswagen, Opel, Ford and Volvo. The impact on the perceived quality of Viking‘s products is impressive.

  • 1983: Viking enters the international market.
    Viking‘s success in its domestic market leads to its expansion to Germany, the Netherlands, Austria, Italy, Switzerland and the USA. Continental AG acquires the trademark rights in the early 1990s. Viking becomes part of Continental AG‘s multi-brand strategy.

  • 2008: Expansion of the market position.
    Viking sells some 1 million tyres a year for the first time.

  • 2010: Following extensive development, the SnowTech II winter tyre is launched.

  • 2012: The new Viking CityTech II and Viking TransTech II summer tyres complete the summer tyre segment.

  • 2013: The Viking SnowTech II outperforms popular competitors in the AutoBild winter tyre test.

  • 2014: The Viking ProTech HP, a state-of the-art ultra-high performance tyre, is launched in Europe.

  • 2015: Sponsoring contracts in the German professional football league and in rallying seek to increase brand awareness nationwide.

  • 2016: The Viking FourTech, the first Viking All-season tyre is launched in Europe.